List of Articles commercialization

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  1 - The analysis of indicators of human resources in the commercialization of university research
  Amir Reza Narimani reza vaezi
  The transformation of societies and economic development, the role and the academic tasks, so that research found a special place in the tasks and functions of the university. Findings in improving the quality of human life and the development of social welfare and econ More

  The transformation of societies and economic development, the role and the academic tasks, so that research found a special place in the tasks and functions of the university. Findings in improving the quality of human life and the development of social welfare and economic development level and the international community play an important role. In this regard, many factors, including environmental, individual, organizational and many factors, are involved. In this study, we tried to identify the individual factors influencing in the commercialization of university of research. This research approach, a combination of qualitative and quantitative methods.  In the qualitative section with thematic analysis, the main themes have been extracted by a semi-structured interview with experts in the field of commercialization and faculty members by using snowball sampling. In the quantitative part, a descriptive survey and factor analysis and path analysis by using a questionnaire were used. The statistical population of the study was professors of the Faculty of Environment at the University of Tehran and its validity was obtained through a panel of experts and its reliability was obtained by modeling structural equations. Their reliability coefficient is 0.838 with Cronbach's alpha. The results indicated that 9 issues of experience and knowledge, basic skills, creativity, ethics, motivational, human resource development, human resources, accountability, participation and communication network was identified and then the three main indices, professional, human resource management and interactive classification respectively. Then it was tested and verified with a quantitative method which indicates the important role of human resources professionals and committed to the commercialization of the research university. Manuscript profile
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  2 - Marketing strategies of inventions for successful entry into market
  amirhossein tayyebi mohammadreza hamidizadeh
  The share of industries and services with the highest technology in each economy is one of the indicators for assessing the degree to which a knowledge-based economy is at work. Among these, commercialization of inventions and research achievements is one of the importa More

  The share of industries and services with the highest technology in each economy is one of the indicators for assessing the degree to which a knowledge-based economy is at work. Among these, commercialization of inventions and research achievements is one of the important issues in various societies. The purpose of this research is to identify and review the most important marketing strategies for inventions from the perspective of inventors. This research is an applied research, a descriptive survey, and a research mix method that first approaches the qualitative and then quantitative approach. In the qualitative stage, marketing strategies of inventions were identified using library studies and semi-structured interviews through targeted sampling with 8 experts in the field of commercialization and technology management. Then, at a small stage, a questionnaire was used in the research sample including the inventors of the regional festival of innovations and flourishing of the Roish Khorasan inventions. According to the Morgan table, according to the analysis method, 36 inventors were considered. Data analysis was done by t-test and TOPSIS method. The results show that 91% of inventors know too much importance of commercialization and marketing of their invention. In the case of the marketing mix, it was concluded that the importance of good features products with the highest scores were 46% and after that, the price of 28%, the promotion with 18% and finally advertising place was 8% by inventors. Finally, with notice to the 10 strategy outlined in the paper, inventors chose three of strategy marketing contain participation in international technology exhibitions, participation in national technology exhibitions and Internet marketing.   Manuscript profile